How to promote a new website launch (the right way) in 2020
Sep 13, · Here’s an overview of the steps you discover as you learn how to promote a new website: Create a powerful newsletter with content that will make your subscribers click. Author: Wix Team. Dec 28, · Solidify your website SEO SEO, or search engine optimization, is one of the most effective ways to promote a website, as it helps improve a Author: Wix Team.
Shows how many different websites are linking to this piece of content. As a general rule, the more websites link to you, the higher you rank in Google. Shows estimated monthly search traffic to this article according to Ahrefs data. The actual search traffic as reported in Google Analytics is usually times bigger.
At the same time, the world of website promotion can be intimidating and confusing, not to mention expensive. Not everybody has the financial budget to sink into paid advertising campaigns and event sponsorships. Prefer video? Watch this: Hint: It contains some additional tips not mentioned in this article :. Translation: more traffic for your website! It just may not prove to be the most stable or sustainable.
Just type in a phrase relevant to your industry to pull a list of the most popular websites that are blogging about your topic. How to run for marathon you can export it and begin preparing your pitch! There are certain techniques to getting a favourable response from strangers on the internet, and mass-emailing a template you created in three minutes is not one of them.
For a more detailed guide on how to do this, see our article on outreach. If every existing article uses lots of headers and bolded text, follow suit. If every article consistently hits the 3, word mark and includes tons of screenshots, do the same. You get the gist.
The review process differs for each blog, so follow the lead of your editor. Be courteous and accommodating! This makes your post a lot less self-promotional and makes your editor happy—for more tips and tactics, see this article on writing a wildly successful guest post. When writing guest posts for different blogs, you can link to your older posts from your new posts. This way, you avoid excessively linking to your own website, all editors involved are happy and you even get some backlinks to your other guest posts out of the deal.
Thanks to Nick Churick for this tip! Best of all, this strategy brings consistent, passive traffic to your website. Once again, this is what your traffic looks like when employing SEO :. The breakdown: you see a nice boost in traffic when the post is first published and promoted, but this referral traffic soon fades… leaving you scrambling for the time and resources needed to maintain this strategy.
The work begins even before you produce your content. You might also be interested in learning how to find the easiest keywords to rank for. This involves lots of research, copywriting work and multiple other factors.
Interested in learning more? Head on over to this post on actionable steps you can take to attract more organic search traffic. A backlink is simply a link back hence the name! In other words, having a high number of quality backlinks is a big influential factor in ranking highly on search engines.
What makes Reddit stand out in particular to marketers is that blatant advertising will not work here. Redditors are an incredibly smart and equally skeptical bunch; they will smell your ad from three blocks away and drop a ban on you. Prove that you have something worth saying before you actually say it. Where Reddit is concerned, this is most likely a subreddit—a niche forum with its own set of rules and moderators. A simple google search for site:reddit.
Focus on following the relevant communities; on building reputation, relationships and reddit karma. Lily bugs how to control subreddit is different, so pay attention to what works for each audience Do they have a fun-loving culture and love gifs and how far is tampa airport to st petersburg Are they fond of lengthy, wordy discourse?
Act accordingly. Your approach matters a lot and determines whether you quickly become a regular in the community. Post thoughtful, insightful comments, and others will begin to return the favour. Asking for opinions or positioning your website as something that might help out or interest the community are some ways to go about it. This strategy can take up a lot of your time and requires dedication and some smarts, but can really pay off.
It helps to think of this tactic as similar to guest posting. The simplest way to start is by using the search bar in Quora itself. Quora allows you to do both generic searches, as well as searches within a specific topic. The next step? Figure out which are the more popular questions to go after. To do this, look at the right sidebar when logged into Quora. The last step is to look at recent answers posted to each question. Move on in this case. Post a good answer to each question while linking to your website where possible.
Be succinct and focus on providing value. If anything stands out, look at the URL and find out what the question is about. Then find your keyword from there. Thanks to Sam Oh for this tip! Learn more about Quora marketing in our complete guide here. Facebook needs no introduction. Creating a page is absolutely free. As more of your ideal audience discovers your content and page, traffic to your website will follow.
More tips on creating an engaging Facebook page here. Facebook groups are made up of communities of people who share a common interest. Of course, finding and joining groups that revolve around your niche allows you prime access to your ideal audience. The strategy for promoting in Facebook groups is very similar to that of promoting in forums: after joining, read the rules and dedicate some time to researching the group. As for using it to promote your website?
There are a few tips and tricks you can use. Speaking of which, always remember to use relevant hashtags so other users are able find your tweet when searching for your topic. In general, you want to publish content on Twitter with a link back to your page.
Make sure your tweets are as entertaining, informative or situationally as provocative as possible to garner shares and retweets. Another tip: Look into Open Graph tags or Twitter Cards to make sure your shares look their best on social media.
Used in tandem with good featured images, this can really help to boost your click-throughs. Are you a WordPress user?
Asking for retweets ensures that your tweet receives exponential exposure the more people share it. Naturally, the more people see the tweet, the more they check out your profile and website. Based on our latest tests, ahrefs now has a larger keywords index and shows more organic traffic data than any competitor. When it comes to giveaways, a small trick is to make a mention of your brand mandatory to participation. You may also choose to have an industry or topic-relevant hashtag to both give some context to the giveaway and aggregate entries for ease of review.
Learn more about our Twitter banner experiment in my guest post for Buffer. And yet, great outreach is about a lot more than just asking for a backlink.
The decision to give you a backlink is made by a real person, not a machine. So: outreach is about communication. Effective communication, at that. You want to close the deal, and the deal is a link back to your website. Note: Outreach is only a good approach if you have useful content. As always, note that quality is key! Unoriginal, low-quality content does not gain traction, no matter how free it is. One interesting method of sourcing for ideas is by spying on your competitors.
Cutting out the extra steps how to promote a new site to send your content across to a friend can make all the difference. So: do yourself a favour and make your resource as shareable as possible. One way to do this is by repurposing your content into bite-sized chunks—for example, producing a simple infographic that sums up key information and creates talking points for your audience.
Another traffic tip: use Click-To-Tweet links to increase shareability and get more eyeballs on your content. This allows you to customize the exact message your audience will be tweeting out, all while making the what does it mean if you cough up blood mucus process of sharing next to effortless. A win-win situation! This tactic is all about going back to the basics.
Sometimes, the best way to build a relationship with people and interest them in your website is the simplest: strike up a conversation.
Thankfully, the solution to this has been packaged nicely in the form of tools like Google AlertsTalkwalker and our very own Ahrefs Alerts.
Why You Can Trust Us
Jun 12, · A timely reminder to previous customers or a nudge to potentially new ones is an effective way to stimulate web traffic. It’s also a great idea to include links to new and interesting content Author: Mark Pickavance. Oct 16, · Promoting your new website is much easier if you have a group of engaged followers to show it to. So you should start growing your social media following, even before your website is built! In fact, as soon as you register your business and website domain, you should set up your social media accounts and start cranking out posts.
So you've spent countless hours getting your website designed and redesigned to absolute perfection. If you don't carefully strategize your website launch nobody will see it. An effective web launch strategy consists of two stages:. Publish content on your new website that is most relevant to them at the time. Promoting your new website is much easier if you have a group of engaged followers to show it to. So you should start growing your social media following, even before your website is built!
In fact, as soon as you register your business and website domain, you should set up your social media accounts and start cranking out posts. You might roll your eyes and think 'isn't that obvious? The key to success is to create engaging posts that your followers will actually interact with.
Not only will this deepen your relationship with your followers, but it will also help you organically grow on every social media platform.
All social media platforms are designed specifically for user engagement so if you play by their rules, you'll be rewarded with greater exposure and more sweet sweet followers. Everyone loves to pour through the data points of an expertly designed infographic. A single infographic can contain the same level of insightful information as an entire blog. That's no surprisel, a picture speaks more than a thousand words right? Just make sure your infographic represents data that your target audience will actually find useful.
So be on top of the relevant trends in your industry. Graphs are not as informationally dense as infographics, but they do set the stage for some bite sized analysis in your captions. You may have noticed a Coronavirus infection rate graph similar to this going viral on social media:. Source: theconversation. Sometimes your followers don't have time to fully appreciate a beautiful infographic, but a single graph is just enough to make a lasting impact.
Now there's a stat you can't ignore. You absolutely must use video content in your social post. This could include daily bite sized tips relevant to your industry or how-to videos. The goal is to actually provide your followers with value. So avoid giving your viewers motion sickness with a meaningless review of your new office swivel chair for the sake of publishing a video. To create the most engaging videos, assume the mindset of your ideal customer, identify their biggest challenges and create video content that solves these problems in depth.
This mentality should drive all of your content production both on social media and your website. Memes are simple to digest and oh so sharable! They have a great way of piercing through any reservations and connecting with people at a deeper level. The colloquial nature of memes may not align with your formal business branding. If that's the case you could aim for a more formal tone, or just skip this category of post all together.
To tie off your spectacular social media efforts, you should support every post with an empathetic caption that resonates with your followers. Don't push for a sale in every caption, reveal the human behind the digital screen by demonstrating that you sincerely care about the success of your followers.
If you focus on creating highly engaging posts supported with empathetic captions and you ensure that both your posts and captions offer incredible value for free, you will be head and shoulders and even hips above all of your competitors in the social arena! For inspiration, take a look at these brands absolutely killing it on social media.
Ok, so you've got your social media game going strong and your followers fully engaged. Once your new website is launched you just announce it in a social post and you're done right? This will only get your visitors clicking through to your website, it will not encourage them to engage with your website and consider converting to your offering. Don't just drive your traffic to a sales page. It's just a website launch relax, you can sell to your followers later, instead, drive your traffic to an incredibly valuable resource your visitors will actually want to read at that specific time.
Every piece of content you create needs to be relevant to a specific season turn, turn, turn. Content for a website launch should be written from a different angle to a generic blog post. Content marketing is highly complex, if it were a watch it would probably have a calculator or something. Identify the biggest problem your target audience struggles with and create an ultimate guide that solves that issue better than any other resource on the internet.
It's actually not that hard once you break down the project into two primary components. Write the best content you could possibly write and then compliment it with graphics that make your content as digestible as possible. This will ensure every dimension of your piece is highly valuable. Your graphics should Ideally be custom made for your business and not generic stock images, this will give your branding an authoritative appeal.
If you're not a talented designer, get a freelancer to create your graphics for you. For simplicity, we'll just focus on the textual component of creating an ultimate guide. The first step is to identify a big problem your target audience is facing. There are several ways you can do this. The most obvious and easiest is to just ask them in a social post. We will choose one of the responses and write an ultimate guide to solve your problem".
When your website is finally launched, your followers will have a good reason to click through to it and engage with it. If you haven't established a strong following yet, appealing to social media might not be the best option. In that case, you'll need to do the research yourself.
Forums are a great place to find the questions your target audience is asking. Here are some options for you. Quora is the most popular question and answer website on the internet, so it's a great resource to use for this.
To use Quora, simply search a query and the result will populate all of the questions associated with that query. For example, if your target audience is mechanical engineering students, searching for this phrase reveals some great questions you can answer in an ultimate guide:. Source: quora. You can search more granular phrases if you want to get really specific about a certain topic. There are Linkedin groups for just about any industry sector. You'll need to submit a convincing request to join them though, so make sure you have the right credentials and specify a non salesy reason for joining.
Source: linkedin. Once joined, pursue through all of the posts to identify any topic ideas or, even better, specific questions commonly being asked. Reddit is another great resource. Simply search a phrase related to your audience and then subscribe to a thread also known as a subreddit to view member discussions. There is a caveat though, the Reddit community is ruthless when members join just to promote themselves.
So if you do decide to create a post, make sure you're providing free and relevant value. Then, once you've gained the respect of other members, you can post a link to your ultimate guide when it's ready. If your guide solves a specific pain point the members are regularly discussing, they'll appreciate your post and click through to your website.
WIth your topic identified, you're now ready to start writing your ultimate guide. To be worthy of the title of "ultimate" your post needs to be at least words long.
There is nothing more frustrating to web visitors than click onto an "ultimate" blog post that's only about words in length and contains surface level information they were already aware of. Your ultimate guide is the first impression your website will make to the public and you don't want its reputation to be tainted on day 1. What could you possibly write about for so long?
The following process will help you come up with numerous ideas for your guide. Writing out all of your headings will ensure your guide flows logically and that you're providing your visitors with the most valuable information. When writing your headings, think about all of the information you visitors will be aware of and the information they want to learn, then, spend very little time on the info they are aware of and break your headings down into a logical progression towards the intended level of knowledge.
For example, if you were writing a german shepherd toilet training guide, the following title structure would be meaningless:. Visitors to such a post will obviously know what a german shepherd is, and they will be shepherd owners so a section convincing them to buy one is redundant. The history of german shepherds is also worthless because it has nothing to do with learning how to toilet traini a german shepherd.
Writing up your headlines is not rocket science. Just identify the learning intentions of your visitors and think of headlines that will make that information as digestible as possible. With your headlines written out, you should be getting some pretty incredibly content ideas flowing, and that word count might not seem so unattainable after all. Now it's just a matter of powering through the final phase of writing your highly informational content.
There's a special content creation framework you can use to keep your content as meaty as possible, it's called Semantic SEO research. This technique kills two birds with one stone. Firstly it ensures your content is packed with valuable information and secondly, it helps your article rank in Google for hundreds of different keywords.
So your piece will continue to climb the Google ranks and drive free traffic to your website for many months and years to come! Not a bad way to launch your new website. The key is to target the length and breadth of your overall topic, by doing so you will naturally incorporate all of your relevant keywords. Start by identifying all of the search phrases related to your topic. Next, make a list of all of the common questions being asked about your topic and list them in the same sheet.
Include all of the questions you identified in your forum research. You can also find some great ideas in the related search section at the bottom of Google:.
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