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Nov 30, †Ј How to Prepare for a Successful Exhibition. Х Build your profile. Х Generate sales lead. Х Promote a new product. Х Launch a special offer. Х Marketing research. Before the show: find a place to exhibit your work choose a date measure the place decide how many paintings you want to show choose a title for the exhibition select the paintings you want to show make sure the paintings are ready for exhibiting. (Do they need frames? Do they need color around the Estimated Reading Time: 1 min.
I will be exhibiting at The Business Show this week, and wanted to share with you some of my experiences. How to get a georgia birth certificate online hope to help you consider exhibiting as a valuable means of building your brand awareness and developing new business connections. An exhibition is an opportunity to meet, connect and build relationships with people you might not normally gain access.
Deciding to exhibit at an industry show is costly in terms of time and money, to ensure the benefits outweighs the cost you have to prepare in advance of the event. There is a great deal of competition for attention, but there are also many opportunities so you will need to make decisions about your reason for exhibiting and your method of execution.
The key to a successful exhibition to decide the primary goal and to plan in advance the process of achieving your realistic targets. Your goal may be to:. Choose your event carefully, in every industry there are many competing exhibitions, I would recommend you to visit the event before decided to exhibit, and answer:. What is the audience the event attracts, is this the right audience for you?
Depending on your goal do you have the resources to stock, manage, successfully execute and follow-up on the exhibition event? If you decide to go forward with the exhibition your sales and marketing operations must run alongside the physical preparations for the event. Your exhibition stand is your brochure and represents your brand so give some thought of how you are going to display the space.
Lighting is as important as the look of the stand, if you have amazing visuals in a dark corner, the image will not be able to convey the message clearly. The position of your stand is also important along with your neighbouring exhibitors. If you are near a popular exhibitor, more visitor will find you. Create the promotional material will help you to convey your message on the exhibition stand and in the show PR office? Everything takes twice as long and so start to prepare early otherwise you will spend money exhibiting but will walk away with little to show for your investment.
Do not forget to PR your event and promote your message socially pre, during and post exhibition. Do not expect to get immediate results, but invest in building the relationship post event, this is why it is essential to create and execute your follow-up strategy? This is my flow of exhibition marketing actions:. How are you going to follow-up on every visitor to the stand? How can you engage with those within how to prepare for an exhibition target audience that did not visit the stand?
Will you prepare and send out a postal post event package or call visitors? Exhibiting is an excellent platform to build brand awareness and to promote your business face to face. It is also an opportunity to reconnect with your previous customers, meet existing customer and develop new prospects and connections.
Exhibiting can take the form of business networking, local expos and international trade shows, I wish every success in planning your exhibition. Make sure you visit me on exhibition stand No Your email address will not be published.
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A step by step guide to planning your Exhibition Х Define the purpose of your exhibition. What do you hope to achieve? Х Develop a budget including projected profits Х Create an Exhibition marketing plan including pre-show, at-show and follow-up plan Х Research and identify which exhibition and. Apr 29, †Ј Prepare And Send Your Personal Information. As a practicing artist in todayТs society, it is crucial for you to have all your information handy which includes your artist statement and artist CV. You will also need to send these to the gallery to be published Author: Tanya Singh. Jan 05, †Ј Уbe open-minded and not sales minded onlyФ Chose an Attracting Title for your Art Exhibition. If you wonder why this is so important let me explain. The name your Expose Only your Best Paintings. This point also is coherent with the first impression you need to Estimated Reading Time: 5 mins.
S o you have an exhibition coming up? Are you prepared? This might seem like a very simple question, but there is so much more to it. Not only are they a great way to showcase your works and reach out to potential buyers, but also a great platform to get recognition among peers and industry experts, and make new and interesting acquaintances. However, just getting signed up for representation or being selected by an art gallery does not mean you can plop on a couch and just wait for the reception day to come.
There is a lot more work to be done before you can proudly flaunt your art at your opening reception. Having worked with artists from across the globe for over 30 years, Agora Gallery knows a little something about being fully prepared for an exhibition. It is not as intimidating as it sounds; however, it is very easy to get caught up in all that excitement and forget about some crucial aspects of exhibiting. And that is where we come in. Here is everything you need to know and do to prepare yourself for an exhibition.
We also have a complete checklist at the end of this article to help you through this process. In the article, she draws a comparison between an exhibiting artist and a farmer. The farmer understands that planting the seed in the right soil is only the first step, and he will not be able to harvest overnight.
According to Kristina, there is no secret to success other than two words Ч Keep Going! Although there are a lot of things that the art gallery is going to handle for you, your involvement will not only make the process easier but also provide you with an incredible experience.
You know your art the best, which is exactly why you need to be a part of every decision that is being made about it. Obviously, the most important aspect in all this is preparing the art. There are a number of things that you need to take care of before and after you transport it off to the gallery to be installed.
If it is up to you to make the selections, you have to keep in mind that this collection of works is meant to exhibit your style and ideas. Choose works that are consistent in terms of style and go well together.
Try to imagine them in the gallery space and make sure that the works you have chosen compliment each other and convey exactly what you want to the viewers.
This is an important step. You should have good quality images of all of your artworks that you will be exhibiting. Also, once the artwork is sold, the image is all you will have for yourself.
Make sure that the works are packed properly to avoid any damage to them during transportation. You should also make sure that you dispatch the works well ahead of the deadline. This way, even if the works get damaged a little bit, the gallery will have enough time to repair them. Stay in touch with us! And that means you need to be fully equipped to play the part. You will also need to send these to the gallery to be published in their catalogues or displayed along with your works.
However, before sending the documents in, read through them thoroughly to check for any errors or changes you might have forgotten to make. Update your CV with all your latest accomplishments. Make sure that your artist statement goes well with the selected works. This might seem like a trivial thing in front of all the other crucial details mentioned here. However, it is as important for you to look good and be comfortable during your opening reception as is sending in all the correct information.
Your dressing sense speaks a lot about you as well as your attitude towards your career. Choose a presentable outfit that makes the right statement and, at the same time, makes you feel confident. You obviously know everything about your works because you are the creator. However, sometimes it is difficult to put such things into words especially if you are too emotionally involved. It helps to practice talking about your art with a family member or a friend.
An art exhibition is not just for selling works. It is also a great opportunity for you to display your works and view them from the eyes of others.
Of course, art is very subjective and you are going to get all kinds of opinions. You should be prepared to listen to everything the others have to say, whether positive or negative, and to learn from all the criticism you receive. This habit will also help you a lot in your artistic process. The most important thing is to enjoy the entire experience.
Displaying your works in front of other people is a great accomplishment. No matter how the exhibition goes, you should always keep a positive outlook. Your talent does not need the validation of sales. Selling work is just a pleasant benefit of this learning experience. Make sure you have all your affairs in order so that you can enjoy this day to the fullest. Think of the reception as a big, art-themed party which is open to anyone who loves art and can make it.
With over 30 years of experience representing artists from around the world, Agora Gallery offers artists the opportunity to present their work to a broad range of national and international art collectors and buyers. Looking for an opportunity to enhance your career? Do you have any tips for artists on how best to approach an upcoming exhibition?
Any reception night stories to share? Let us know! Want to share this image to your website? Simply copy and paste the link below. Tanya Singh is a budding art historian and writer. With a versatile portfolio, she has over three years of experience in writing as well as editing.
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The Art Obviously, the most important aspect in all this is preparing the art. Choose The Perfect Pieces If it is up to you to make the selections, you have to keep in mind that this collection of works is meant to exhibit your style and ideas. Photograph Your Art This is an important step. Are there any final touches to be made? Check the edges to see whether they need painting.
Framing Ч This depends on whether the gallery is taking care of the framing or you. If it is you, make sure that you choose the frames carefully. A frame is like an extension for your painting and when done right, it can really help to enhance the final look of your work.
Even if the gallery is going to be handling the framing, you can always send in your suggestions for the kind of frame you would like. Documents Ч You need to also have all the artworks ready for sale.
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